Tuesday, April 17, 2012

Ford Mustang: Happy Birthday, Hoss!

Quick entry today to say Happy Birthday to the Official Car of the baby Boom, the Timeless Ford Mustang, introduced on live TV (all three networks no less) at the New York World's Fair as a 1964 1/2 model on April 17, 1964. Mustang was a huge financial success for Ford, who should have sent a thank you card every day for proving that a small car with high interior content was a financially viable proposition with its sporty Corvair Monza.

Here's the World's Fair Introductory Spot:

 Mustang will forever be recalled for its ad campaign which was very "Sex and the Single Girl" in theme- showing how ordinary people could completely remake their lives with a trip to the Ford dealer and about $2368 in cash, plus tax, title and license.

Take a look at the vibrant and youthful ad campaign- great photography, bright colors, youthful models, glamorous costume and attention grabbing headlines- "Life was just one more diaper after another until Sarah got her new Mustang".... "Desmond was afraid to let the cat out until he got his Mustang."

Clearly, Ford was selling something more than a rebodied Falcon, and they definitely let the cat out with this one. Happy Birthday, Mustang!

Everyone got in on the act. Here's Martha and the Valdallas singing their way through River Rouge:

1 comment:

  1. A woman who bought a Mustang wrote the company that things did go the way they did for Sarah, including the gleam in her husband's eye. The result..."Now I'm back washing diapers".